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John L Scott Purchases Real Tech,LLC

More John L. Scott news…

John L. Scott Real Estate Chairman and CEO, J. Lennox Scott, announced the company’s purchase of Real Tech LLC, a web-based technology solutions company. With this change in ownership, Real Tech will evolve into John L. Scott’s exclusive in-house technology provider. Scott says that the decision to purchase Real Tech was made in order to support John L. Scott’s aggressive technology needs.

“We have a voracious appetite for technology,” said Scott. “The purchase of Real Tech provides John L. Scott with the ongoing, real time resources that we need to meet our ambitious technology goals.”

Real Tech has been John L. Scott’s technology partner collectively for five years and has been responsible for providing the development behind some of John L. Scott’s most notable web-related achievements, including the launch of Microsoft Virtual Earth, Neighborhood Wizard with Microsoft’s polygon drawing tool, and the integration of comparable sold home information with Microsoft’s interactive mapping system. Scott says that the successful partnership between John L. Scott, Real Tech, and Microsoft will continue to produce new innovations for the real estate industry in the coming months.

Real Tech General Manager, Adam Jundt, says, “John L Scott has a serious commitment to delivering cutting-edge technology solutions to their agents and the real estate consumer. Combined with Real Tech’s expertise, this enhanced partnership will fuel the next generation of products and services, continuing our role as technology leaders in the real estate industry.”

Real Tech’s nine team members will now operate within John L. Scott’s marketing and eStrategies department which is headed by Pat Giles, Vice President of Marketing and eStrategies. Giles recently joined John L. Scott, bringing a diverse technical and management background that blends together more than twenty years of experience in marketing, IT, and internet strategies.

John L Scott’s Sold Email Feature

Buyers, sellers and real estate enthusiasts can now receive up-to-date sold property information via email. John L. Scott Real Estate, the first company to publish sold property data, has added a sold email feature.

Users can now easily keep track of Seattle’s housing activity. Whether you’re a buyer or seller you can sign-up to receive notification when a property has closed and at what price it sold for. Since the information comes directly from the NWMLS it’s the most up-to-date available.

Sold property email

To utilize the feature, sign up for a John L Scott’s Property Tracker account and create a search using the Interactive Map search option.

Related:
Improved search information on John L Scott
Neighborhood Wizard search feature

The Redfin Advantage

Ok, so I’ll weigh in here. Redfin recently announced their updated buyer-side performance statistics. Redfin agents, they say, beat other companies by negotiating 1.015% off the list price compared to .087%. Locally, Redfin states they’re able to negotiate more off the sales price for their buyers compared to all other agents, 98.89% to 99.38%. And, when combined with buyer rebates, they save their buyers $12,262 on average. This amounts to 2.45%…what they call the Redfin Advantage. Very commendable, indeed.

So, how did my buyers fare? Would they have done better with Redfin?

Over the same period, on average, I negotiated 2.76% off the list price saving my buyers $15,666 off the top. This figure does not include subsequent seller concessions such as seller paid closing costs (not wrapped into the sales price) and credit for repairs and so forth, which amounted to an additional $3,833, on average.

Redfin buyers save on average: $12,262 which include the buyers rebate.

Ben’s buyers save on average: $19,499.

Improved Sold Information on John L Scott

John L. Scott has also launched an enhancement to its interactive mapping tool on www.JohnLScott.com. Now, visitors to John L. Scott’s website can view sold home information right along side homes for sale (see below). John L. Scott originally launched comparable sold property information in 2006 which appeared on its own mapping interface, but with this latest enhancement, consumers can view all homes for sale as well as those that recently sold on one interactive map.

Sold properties will now show along side active properties; solds in red and actives in blue.
John L Scott Sold Listings

In addition to the map, a list option is available:
John L Scott Sold List

By default, the sold listings are included in the search results. Users can remove the sold listings by unchecking the “Show Sold Properties” box:
John L Scott Remove Sold

In fact, I would suggest unchecking the box before viewing the listings in the Gallery view otherwise the solds will be included:
John L Scott Gallery View

Home Search On Your Desktop

Soon home buyers will be able to view home search listings right on their computer desktop. John L. Scott Real Estate is launching a Desktop Delivery tool that’ll enable home buyers access to the most up-to-date home search results. Users who download the gadget will receive new listings that meet their home search criteria on their desktop. The tool updates every two hours and works only with Vista.

According to Lennox Scott, John L. Scott’s CEO, “Visitors can download a gadget for any (and every) saved search, enabling them to have the most current, relevant home search information right on their desktop. Scott said “It’s like having a miniature slide show of your favorite homes for sale right at your finger tips.”

Home Search Tool

In the past six months, John L Scott has seen a 14% increase in its Property Tracker home search accounts. With over 100,000 accounts, the company notes that home buyers want to receive new listings as soon as they hit the market. The desktop tool provides a simple and immediate means of delivering the information to home buyers.

John L. Scott Real Estate has been an industry technology leader introducing many innovative internet tools and features for buyers and sellers, including high-definition and bird’s eye view images, the neighborhood wizard mapping tool and sold comparable data.

Score one for Deborah

I thought this was an amusing little tidbit of real estate news. While conducting a home search real estate agent Beau Betts noticed that Deborah Arends, the antagonist on 60 Minutes’ Redfin piece, took over a property that was previously listed with Redfin for nearly 100 days. Sometimes experience and service do matter.

Inman’s Seattle Series

Inman News, a real estate media site, recently spotlighted a series feature several innovative Seattle-based real estate related companies at InmanTV.com. The interviews were conducte at Zillow’s office by Joel Burslem and provides some interesting insights.

Click on the links below to view the interviews:
Zillow

Redfin

John L. Scott

Estately

Blog Tour Visits the Emerald City

blogtourusa2.gif

The Sellisius Blog Tour USA made a quick stop in Seattle on Wednesday, the latest on their zig zagging cross country real estate blogging trek (view route) which started in New York eons ago. Their final destination is the Inman Blogger Connect in San Francisco.

During their one-day visit, Rudy & Joe of Sellsius, plus a handful of local and Canadian real estate bloggers, toured the headquarters of Zillow and Redfin and hung out at the Pike Place Market.

I tagged along on the Zillow and Redfin office visits. I enjoyed the time at Zillow, meeting Drew and DavidG, listening to the lively debate between Joe and DavidG on Zillow’s tactics and partaking in their fantastic views high atop the Wells Fargo Center in downtown.

From the polished offices of Zillow we hiked over to Redfin in Pioneer Square. Claiming they’re in the process of moving to the Dexter Horton Building…cluttered, cramped & shabby chic came to mind walking around Redfin. They were friendly folk and I had the opportunity to meet Matt of urbnlivn.com fame. Plus, I scored a Redfin mug and toy plane (which doesn’t fly very well BTW).

John L Scott’s New Search Feature

Today, John L. Scott Real Estate launched an new search feature allowing users to pinpoint searches to a specific neighborhood or even a city block. The new feature is called the “Neighborhood Wizard” and works by allowing users to use a polygon tool to draw their own search parameters.

Based on Microsoft’s polygon tool technology, John L. Scott is the first real estate company to utilize this feature.

John L. Scott was the first real estate company to incorporate Microsoft’s Virtual Earth technology and provide sold listing data directly to the public, leading the real estate industry as one of the most forward thinking, innovative companies.

Using the new search feature

1. Start by visiting John L. Scott’s redesigned home page and click on a state:
jls_search_1.gif

2. Using the mouse, hover the rectangular box over the desired area to zoom to that location:
JLS_search_2.gif

3. Above the map search screen the new “Neighborhood Wizard” button appears (You can also recenter or zoom into a specific area). Upon clicking the button, the mouse will change to a crosshairs (”+”) and instructions will appear:
JLS_search_3.gif

4. Close Up of the “Neighborhood Wizard” button:

JLS_search_wizard.gif

5. Click on a starting point and drag the mouse to begin drawing the desired search area. Click on the mouse to add a new point and continue:
JLS_search_4.gif

6. To complete the drawing area, return and click on the point of origin (the blue dot) or click on the “Done” button”:

JLS_search_5.gif

7. The results will automatically appear on the map when the shape is complete. You can also use the zoom in / out and scrolling options.

JLS_search_6.gif

8. You can also refine your search future by utilizing filters on the left side of the map:

JLS_search_refine.gif

Then, view listing information by clicking on the “View property details” link.
This is a great way to narrow a search to a specific neighborhood, block or condo building, thus only showing the available properties you’re interested in.

#2 and moving up

Interesting stats I received today comparing the top 5 real estate brokerages in the area. Based on number of transactions for 12 months ending April 2007 (King, Snohomish, Pierce & Kitsap):

Company
Market Share
Windermere
24.46%
John L. Scott
17.01%
Re/Max
8.38%
CB Bain
7.95%
Prudential
4.58%

John L. Scott increased its market share during this time frame and CB Bain & Re/Max flipped positions.

The top 5 command over 62% of all the transactions in King, Snohomish, Pierce and Kitsap counties.

Source: NWMLS, the information was not compiled by NWMLS.

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