Comments on: Coldwell Banker’s buyer bonus event http://seattlehousingbuzz.com/2010/04/coldwell-banker-introduces-buyer-incentives a Seattle Real Estate Blog Tue, 22 May 2012 01:55:04 +0000 http://wordpress.org/?v=2.3.1 By: Kevin Lisota http://seattlehousingbuzz.com/2010/04/coldwell-banker-introduces-buyer-incentives#comment-284535 Kevin Lisota Mon, 03 May 2010 15:38:10 +0000 http://seattlehousingbuzz.com/2010/04/coldwell-banker-introduces-buyer-incentives#comment-284535 I saw the TV ads for this, which make it feel like someone is giving you $8,000 to help the situation. Then when you visit their site, it is clear that Coldwell Banker is giving you nothing in the process. The $8,000 comes out of the seller's pocket. If you ask me, this is a scam by Coldwell Banker to attract more listings, while offering nothing in return. Having sellers contribute towards buyer's closing costs is a technique used every single day. You don't need a Coldwell Banker TV ad or rider on your yard sign to do this. I hope consumers see through this and do their own diligence when selecting an agent to sell their home. I saw the TV ads for this, which make it feel like someone is giving you $8,000 to help the situation. Then when you visit their site, it is clear that Coldwell Banker is giving you nothing in the process. The $8,000 comes out of the seller’s pocket.

If you ask me, this is a scam by Coldwell Banker to attract more listings, while offering nothing in return. Having sellers contribute towards buyer’s closing costs is a technique used every single day. You don’t need a Coldwell Banker TV ad or rider on your yard sign to do this.

I hope consumers see through this and do their own diligence when selecting an agent to sell their home.

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