Hey Developers, are you listening?
Matt at Urbnlivn.com commented about new condo construction marketing, that the developers are off the mark and aren’t really listening to the buying public.
Yes, marketing is often seen as speaking to people, but for these projects to be successful they’re going to have to listen to people and for the most part none of the projects here in Seattle listen to people. And while they talk, they’re not talking about what we want to hear.
I know for me, and many of my friends considering condo purchases, that much more often than not the marketing of the local projects does much more to detract me from purchasing then it does what the marketing team’s intended efforts are.
