A Zillow we will go…
Zillow is now introducing it’s open API to add Zillow functionality to individual (agent?) websites. Considering Zillow’s information is at best, controversial in it’s accuracy, one wonders. And, the information is coming from the MLS’ which are owned by the companies/associations Zillow is likely to market too.
At any rate, Zillow has “encouraged” companies to innovate and zillowrize. Not long after Zillow launched, John L. Scott added similar functionality - MLS sold data, comparable sales, bird’s eye view map, etc.